Dakota Carrol serves as Director of Media for The Gideon Group and is the founder of Carroll Studios, a director-led media and personal brand studio based in Chattanooga.
A husband, father, and brother, Dakota has been entrepreneurial since childhood. He combines strong convictions with empathy and a deeply creative drive, believing that the best storytelling begins with understanding people, not just producing content.
With more than nine years of experience in photography, videography, branding, and creative direction, Dakota leads The Gideon Group's media strategy, overseeing listing photography, video production, team branding, and content creation. Through Carroll Studios, he also helps other realtors, business owners and professionals develop authentic personal brands that stand out in an increasingly automated world.
His philosophies are simple:
"In a world where everyone has access to the same tools, what will make your brand the one people remember?"
"Authenticity Can't be automated"
For Dakota, the answer isn't better technology, it's better storytelling.
Start Your Property Search